Starlink Unlocks “Sold Out” Regions: Why Brazil Just Became SpaceX’s Secret Weapon
Starlink has passed 1 million subscribers in Brazil, turning the country into its second-largest market in the world.
The update was shared by Michael Nicolls, a SpaceX executive, in a post on X celebrating the milestone. “Thanks to our 1M subscribers in Brazil, @Starlink’s second largest customer base! Starlink now accepts Pix instant payments and has unlocked sold out regions in all of Brazil.”
Brazil has become a major growth area for the satellite internet service, which is owned by SpaceX. Starlink has been widely used in remote and hard-to-reach parts of the country, including rural farms, mountain regions, and areas near the Amazon. The company says its network is being used by schools, emergency services, businesses, and first responders such as the Minas Gerais Fire Department.
Two recent changes have helped push growth further. Starlink now supports Pix, Brazil’s popular instant payment system, and has reopened regions that were previously sold out due to high demand. This has made it easier for new customers across the country to sign up.
Globally, Starlink has grown quickly over the past few years. The service reached 1 million users in late 2022 and kept adding customers at a fast pace. By the end of 2025, Starlink said it had more than 9 million active users worldwide after adding millions in a single year.
Brazil crossed 250,000 users by mid-2024 and has expanded rapidly since then, especially in rural and agricultural areas.
Starlink now operates in more than 155 countries and territories, covering regions where billions of people live. The company has also been improving speeds and expanding into new markets, while launching large numbers of satellites to support the network.
Looking ahead, Starlink plans to roll out newer satellites with much higher capacity, expand satellite-to-phone service with mobile carriers, and continue growing its customer base. The company is also facing future competition from potential rivals such as Amazon’s Project Kuiper, which plans to eventually launch its own satellite internet service.
