Image: Tesla
Tesla has launched a new Safety page on its website, offering a detailed look at how the company designs its vehicles to protect not only occupants but also other road users and even wildlife.
Announced by Tesla on X, the company says the new page provides “an overview of how your Tesla protects everyone – occupants, other road users & wildlife alike,” reinforcing safety as a core pillar of its brand. The page brings together Tesla’s long-standing safety messaging with updated data, real-world examples, and a breakdown of how its vehicles work to prevent accidents, reduce injury, and respond intelligently in the event of a crash.
At the top level, Tesla highlights three pillars: five-star safety ratings, data-driven safety, and continuous improvement over time. The automaker reiterates that its vehicles have earned five-star safety ratings from the U.S. National Highway Traffic Safety Administration (NHTSA), emphasizing that they are engineered to exceed regulatory standards across every category.
A major theme throughout the page is prevention. Tesla stresses that “the safest crash is no crash,” pointing to its suite of active safety features designed to anticipate or avoid collisions altogether. Forward Collision Warning, Automatic Emergency Braking, lane monitoring, blind spot alerts, and drowsiness detection are all positioned as systems working together to reduce risk before an accident ever happens.
Tesla also leans heavily into its massive real-world data advantage. With a global fleet of 8.6 million vehicles, the company says it collects anonymous driving data that allows it to learn from real-world scenarios at a scale no traditional automaker can match. Those insights are then rolled into free over-the-air software updates, meaning vehicles can become safer long after they’ve left the factory. This approach is evidenced by Tesla’s recent rollout of a real-time global FSD miles counter, which the company has used to underscore the safety claims behind its (currently supervised) autonomous driving system.
When crashes are unavoidable, Tesla outlines how its vehicles are engineered to manage impact energy. They feature reinforced passenger compartments, impact-absorbing zones, advanced seat belts, and adaptive airbags that are designed to deploy within milliseconds to protect occupants. The company also notes that its vehicle structures help reduce impact severity for other vehicles involved in a collision.
The page goes further by detailing what happens after a crash, including automatic emergency service calls, hazard light activation, door unlocking for first responders, and battery protection systems that disconnect high-voltage power to reduce fire risk.
The timing of the new Safety page is notable, as Tesla continues to rack up external recognition. Recent milestones include Autopilot crash data showing significantly reduced risk of accidents, the Model Y being named an IIHS Top Safety Pick+ for 2025, and the Cybertruck earning IIHS recognition as the safest pickup on the market.
Taken together, Tesla’s new Safety page serves as both a technical explainer and a confidence play — reinforcing the company’s claim that safety isn’t just a feature, but something baked into every layer of its vehicles.
