Tesla’s First White-Label Supercharger Launches in the U.S.

Image: Tesla

Tesla’s Supercharger for Business program has officially reached a major milestone. The first third-party-owned, Tesla-managed Supercharger site in North America is now live at 16954 Focus Loop in Land O’ Lakes, Florida, as confirmed by the official @teslacharging account on X. The new location features eight stalls and appears on Tesla’s Supercharger map just like any other company-owned site, signaling that Tesla is now fully operationalizing its white-label charging hardware in the real world.

According to photos shared on social media, the new chargers use Tesla’s V4 hardware — complete with white-label designs that allow property owners to brand the pedestals however they want. The host of the first site chose playful animal graphics, underscoring just how customizable these stations can be.

The new Florida site is part of Tesla’s broader Supercharger for Business initiative, first launched in September. The program allows businesses to purchase and host their own Superchargers while Tesla handles all ongoing operations. “Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging,” Tesla explains on its Supercharger for Business website.

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime—the highest in the industry.”

Businesses must buy a minimum of four stalls, and Tesla offers assistance with site design and installation. In return, customers benefit from full integration within Tesla’s ecosystem: map visibility, live availability, trip planning, preconditioning, and OTA updates — all of which boost foot traffic for site owners and ensure EV drivers receive the same experience they expect from Tesla-run locations.

Tesla Charging Director Max de Zegher previously confirmed the program will extend to utility companies as well, noting there are “too many stranded assets out there already” from poorly supported charging networks.

Until now, Tesla’s 75,000-plus global Superchargers were funded and operated entirely in-house. Opening the network to third-party ownership — particularly as more non-Tesla EVs gain access — represents a fundamental shift in Tesla’s infrastructure strategy and could dramatically accelerate EV charging expansion in the U.S.

With the first third-party site now live, it’s clear Tesla’s white-label Supercharger future has officially begun.