Tesla is taking a new step to highlight its extensive charging network by putting Supercharger locations on highway signs in the U.S. The company confirmed the rollout this week, with the first state-owned sign spotted along Interstate 10 in Arizona, near Exit 155.
“First highway sign with Superchargers, more to come,” Tesla Charging (@teslacharging) announced on X, sharing an image of the new highway sign. Max de Zegher, Tesla’s Global Director of Charging, added that while Tesla drivers already see charging availability through their in-car navigation, many in the general public remain unaware of how widespread the Supercharger network actually is.
In addition to Tesla vehicles, the company has been opening its Supercharger network to EVs from other automakers in recent years — with Porsche and Audi among the latest to gain access. “99.98%+ of roadtrips are already possible in the US in a Tesla. Tesla drivers know this through their vehicle touchscreen, but too many people have no clue,” said de Zegher.
“The first state-owned highway signs showing Tesla Superchargers are now going live. We plan on rolling this out more broadly. Hopefully this helps with turning any range anxiety into range confidence for the general public.”
This move comes as Tesla prepares to launch a long-awaited virtual queuing feature for Superchargers. The system, recently spotted in a software update, will allow drivers to remotely join and drop out of waitlists at busy stations and is expected to improve efficiency. Earlier this summer, de Zegher said the company had begun “pressure testing” the feature.
At the same time, Tesla has been expanding Supercharger access in other ways. Earlier this month, the company began selling Superchargers directly to businesses, allowing retailers, hotels, and other venues to host their own stations. And just this week, Tesla was confirmed to be building the world’s first 500 kW, fully-V4 Supercharger in California — marking another leap forward in charging speed and infrastructure.
By bringing Superchargers to highway signs alongside traditional gas station logos, Tesla is sending a clear message: EV charging is now mainstream.
