Tesla has eliminated inventory discounts for all its vehicle models across the United States, sparing only demo cars from this change.
This move, highlighted by @SawyerMerritt, marks the first time since 2022 that Tesla has offered no discounts on its Model 3, Model Y, Model S, and Model X vehicles in the U.S. market. Previous discounts had reached up to 10%, signaling a substantial shift in Tesla’s approach to pricing and sales.
The discontinuation of inventory discounts has resulted in increased costs for potential buyers, particularly noted in the pricing of the Model Y trims from Tesla’s inventory:
Tesla CEO Elon Musk responded to Merritt’s post, shedding light on the rationale behind this decision. Musk stated, “We are simplifying and streamlining the whole Tesla sales and delivery system. It has become complex and inefficient.”
We are simplifying and streamlining the whole Tesla sales and delivery system. It has become complex and inefficient.
— Elon Musk (@elonmusk) April 16, 2024
The move comes after Tesla had announced an over 10% in job cuts globally.
In addition to the pricing strategy overhaul, Tesla has also reverted its website design to a version prior to a late February update, which had introduced animated background videos, hinting at a broader strategy to simplify Tesla’s online presence and customer interaction.
Moreover, Tesla has adjusted its leasing options, reducing the starting lease price for the Model 3 in the U.S. to $299 per month, down from $329. This move could be seen as an effort to maintain accessibility for customers in the face of eliminated discounts on vehicle purchases.