Tesla recently held a referral reward program where customers could enter a contest to win a Model 3 Performance vehicle via the company’s mobile app. With 1,000 points per entry, customers could try their luck at a free Tesla.
On October 12, Adam J Bustamante received an email from Tesla stating, “Hi Adam, This is Ashley and I’m reaching out to you from Tesla. I will be calling you at 12pm PST to share exciting news. Can you please confirm this is the best number to reach you.”
Bustamante later shared a video confirming that he had won the Model 3 Performance, describing it as “one of the luckiest days of my life.”
I Had an amazing birthday today!
Got to spend it with my loved ones and got one the best gifts I could ever ask for
The ability and opportunity to give.
Love you mom and dad!
Enjoy your new Tesla model 3 performance.#tesla #birthday pic.twitter.com/zlfL7baI8e
— Adam J Bustamante (@AdamJBustamante) October 16, 2023
On October 15, Tesla hosted a red carpet event to officially gift the Model 3 Performance to Bustamante. In a social media post, Bustamante stated, “I Had an amazing birthday today! Got to spend it with my loved ones and got one the best gifts I could ever ask for—The ability and opportunity to give. Love you mom and dad! Enjoy your new Tesla Model 3 Performance.”
According to Bustamante, he and his wife have decided to give the Model 3 Performance to his parents. The event and subsequent gifting serve as high-profile examples of Tesla’s customer engagement strategies. Bustamante later said he used 10 total entries (or 100,000 credits) towards the Model contest, and looks like his move paid off.
Currently, the Telsa referral program offers a contest to win a Model Y Long Range, available to Canada and the USA. When a Tesla customer refers a friend or family member, they can earn 10,000 credits.
