Ford is slashing prices for the F-150 Lightning across the board, leveraging an augmented plant capacity, refined production techniques, and reduced battery material costs, said the company on Monday.
The Rouge Electric Vehicle Center, situated in Michigan, has paused operations temporarily to enable essential plant improvements. These enhancements will facilitate a threefold surge in the plant’s annual run rate, reaching a target of 150,000 F-150 Lightning units starting this fall.
The collective effect of the plant advancements, declining battery material costs, and ongoing endeavors to streamline production has made it feasible to reduce pricing for the F-150 Lightning. Customers can now look forward to acquiring their custom-made truck as early as October at an MSRP that aligns closely with the initial Lightning pricing.
Prices are dropping by $6,079 on the Platinum Extended Range, up to $9,979 on the Pro Lightning. Check out the full price list below—new starting prices are now at $49,995 USD:
Marin Gjaja, Ford Model e’s Chief Customer Officer, highlighted the company’s commitment to improving affordability and accessibility. He said, “Post the F-150 Lightning launch, surging material costs, supply restrictions, and other elements elevated the cost of the EV truck for Ford and our clients. We’ve tirelessly strived to lower prices for our customers and curtail the waiting periods for their new F-150 Lightning.”
As part of the national summer sales event, Ford is enticing customers with a $1,000 bonus for those who design their XLT, Lariat, or Platinum truck via their dealer or ford.com from July 6 to July 31. In addition, Ford Credit is presenting attractive interest rates as low as 1.9 percent APR for a 36-month period for qualifying buyers.
Most F-150 Lightning models may also be eligible for as much as $7,500 in potential Inflation Reduction Act consumer and commercial electric vehicle tax credits.
Starting next year, all F-150 Lightning owners will have access to over 12,000 Tesla Superchargers throughout the U.S. and Canada. Ford Pro Charging solutions will also be available for commercial customers to ensure their F-150 Lightning vehicles remain charged, whether at home or the workplace.
