Kelley Blue Book has revealed its 2023 Brand Image Awards and for the inaugural Best Overall EV Brand award, Tesla took the crown.
Aside from winning the Best EV Brand, Tesla also won four luxury brand categories, beating out traditional luxury automakers.
Best overall luxury brand – 4th year in a row
Most refined luxury brand
Best value luxury brand – 4th year in a row
Best performance luxury brand – four models that can hit 0-60 in less than 4 seconds\
I think it’s fair to say Tesla is cleaning up the EV category easily, as it remains the only automaker that has been able to churn out all-battery EVs at scale.
The best overall brand was Honda, the most trusted brand was Toyota, and the best value brand was Honda as well. The best truck brand was Toyota, while the best styling luxury brand went to Porsche. It’ll be interesting to see how these brand images will change in the next five to ten years, as EVs continue to increase in popularity.
Tesla has reduced the prices across its vehicle lineup in Canada, reflecting similar price cuts in other markets. Here are the revised prices along with the discounts: Model 3 RWD: $50,990 (was $53,990) – $3,000 discount Model 3 Long Range: $60,990 (was $63,990) – $3,000 discount Both of these Model 3 trims qualify for the […]
Tesla is set to lay off 2,688 employees at its Giga Texas factory as part of a broader effort to reduce its workforce due to falling sales and an ongoing price war in the industry. The company issued a Worker Adjustment and Retraining Notification (WARN) notice on Monday, adhering to U.S. labor laws that mandate […]
Tesla’s Q1 2024 shareholder slide deck today teased for the first time, ride-hailing integration within the company’s mobile app. This comes ahead of Tesla’s August 8 Robotaxi unveiling. We see screenshots of the Tesla iOS app, where you can “Summon” a Robotaxi. You just need to “hold to order” on top of a circle. Next, […]
