Japanese automaker Honda has teased the first sketch of its all-electric Prologue SUV, slated to launch in 2024. The electric SUV was first announced last year.
On Wednesday, Honda said the Prologue is the first car “designed primarily through virtual reality visualization technology,” while touting the new electric SUV as the vehicle of choice for daily driving and weekend getaways.
The image shows an SUV with what looks to be slim LED lighting at the front, fog lights and styling that resembles a Range Rover Evoque?
“The exterior styling of the Prologue represents the clean, simple and timeless values of the global Honda design direction, together with a long wheelbase, shorter overhang and a strong stance outfitted with a capable tire,” said Honda. The vehicle was designed at the Honda Design Studio in Los Angeles, as part of a team effort with the company’s design team from Japan.
“We announced a plan two years ago, positioned as a smart strategy, to co-develop an electric vehicle with GM. What will result is not just a more efficient process, but a great looking new vehicle, the Honda Prologue,” said Mamadou Diallo, vice president of Auto Sales, American Honda Motor Co., Inc., in a statement. “Our dealers are excited about Prologue and the fact that it is just the first volume Honda EV, with more Honda engineered EVs we will begin building in North America coming to market in 2026.”
Honda says it plans to sell 30 new EVs worldwide by 2030, with annual sales of 2 million cars.
In North America, the Honda Prologue—which is co-developed with GM—will start sales in 2024, while in 2026, the company will start production of cars based on its new Honda e:Architecture, while 2027 will see new “affordable EVs” debut based on the new architecture made with GM.
By 2030, Honda says it plans to sell close to half a million cars in North America annually, based on its timeline above. Japanese automakers such as Honda and Toyota are lagging behind other carmakers in transitioning to electric fleets.
