Image: Maserati
Maserati announced a new lineup of all-electric vehicles dubbed ‘Folgore’ at a press conference on Thursday — reports The Verge.
The Fiat Chrysler (now Stellantis)-owned luxury automaker’s upcoming range of electric vehicles (EVs) will include a next-generation GranTurismo sports coupe, an electric variant of its best-selling Levante, a new Grecale SUV, and several other all-electric luxury sports cars and convertibles.
Maserati CEO Davide Grasso said the company will offer electric counterparts of all of its models by 2025, echoing COO Davide Grasso’s claims from 2020. The company says it will become “the first luxury brand to complete its electric line-up by 2025.”
Other luxury automotive brands like Ferrari and Lamborghini are dragging their feet on electrification, even though they have announced plans for EVs.
One of the key inhibitors is the fact that carmakers lose the growl of a combustion engine when they go electric, which for high-performance and luxury brands like Maserati is a fundamental selling point. Grasso said in August of last year that Maserati’s EVs will make better sounds than other luxury automakers’ forays into electric propulsion.
The Italian carmaker also promised to axe internal combustion engine (ICE)-powered vehicles from its catalog and shift entirely to EV-only sales by 2030.
“That’s the landing spot,” Grasso said of the target date of 2030. “It will affect different parts of the world with a different type of speed, depending on how fast the different markets will move towards a future of electrification, which is already upon us.”
The first EV to launch out of Maserati’s Folgore lineup will be the high-performance GranTurismo coupe, featuring powertrain technology derived from Formula E and slated to go on sale in 2023.
Maserati will also unveil its all-new electric SUV, the Grecale, later this month. The Grecale e-SUV is also expected to launch in 2023, and according to Maserati’s global head of product planning Francesco Tonon “will be a benchmark in terms of range, performance, acceleration, charging time, top speed — everything.”
Maserati will flesh out the rest of its Folgore lineup in the months to come, and other members will include the MC20 Spyder — an ultra-luxury sports EV, an electric Quattroporte four-door sports sedan, a Levante e-SUV, and more.
