On Friday, General Motors launched a new logo. The new logo with lowercase letters and icon almost resembles that of a chat app. As for the premise of the launch?
General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer, in a statement. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”
GM plans to launch 30 new EVs globally by the end of 2025. What do you think of this new GM logo?
Lyft has announced a new partnership with Chinese tech giant Baidu to bring fully autonomous robotaxi rides to Europe, with initial launches planned for Germany and the United Kingdom in 2026 — pending regulatory approval. As part of the deal, Baidu’s Apollo Go platform will supply its sixth-generation RT6 autonomous electric vehicles to Lyft’s network, […]
Lucid on Thursday announced a sweeping new partnership with rideshare giant Uber and autonomous technology developer Nuro to launch a premium global robotaxi network. Under the deal, Uber plans to deploy more than 20,000 autonomous Lucid vehicles equipped with Nuro’s self-driving tech across dozens of markets worldwide over the next six years. Expected to start […]
Rimac’s latest electric hypercar, the Nevera R, has smashed its own records—again. Unveiled in August 2024, the Nevera R has now officially beaten every performance benchmark previously set by the standard Nevera, establishing a stunning 24 new world records. That includes clocking a blistering 0-60 mph time of 1.66 seconds (0.08 seconds faster than its […]
