Lucid Motors is setting its sights on the midsize EV market, with CEO Marc Winterhoff confirming the company plans to launch three new models beginning in late 2026. The announcement was made in a recent discussion with Autoblog, marking the first time Lucid has detailed its next wave of products beyond the Gravity SUV.
The new models will share a common platform but feature different body styles, with the first expected to be an SUV. Pricing will reportedly start around $50,000, positioning Lucid directly against Tesla’s Model Y. Two additional midsize vehicles are planned to follow within about 18 months, as Lucid looks to broaden its lineup and appeal to a wider customer base.
Lucid’s product portfolio doubled earlier this year with the launch of the Gravity SUV, which starts at $94,900 for the Grand Touring trim. A cheaper Touring trim that starts at $79,900 is expected to enter production sometime in late 2025. However, production ramp-up has been slower than expected, with bottlenecks delaying customer deliveries and straining the company’s finances. Winterhoff insists demand for Gravity is strong, saying sales are “outpacing what we can produce,” and expects deliveries to grow as production issues are resolved.
The company still faces a significant challenge: money. While Lucid raised $1.75 billion last year and another $1.1 billion this past April — funds that were initially expected to sustain operations through 2026—the CEO now admits additional financing will be required to bring the midsize lineup to market. With Saudi Arabia’s Public Investment Fund already holding a majority stake, analysts expect the kingdom to play a central role in any future lifelines.
Lucid’s push into more affordable EVs comes alongside other high-profile initiatives. The automaker recently partnered with Uber to launch a global Robotaxi network and, earlier this summer, the Lucid Air set a new world record for EV driving range.
Still, the company faces an uphill climb as EV growth slows in the U.S. and new rivals enter the space, including Chinese automakers like Xiaomi. Winterhoff, however, remains optimistic, saying Lucid is “100% convinced EVs are the way to go and the switch will continue.”
