Summary:
Jaguar Land Rover (JLR) is making significant strides in its commitment to becoming a leading modern luxury electric car manufacturer. The company has announced plans to invest £15 billion over the next five years into its industrial footprint, vehicle programs, autonomous and AI technologies, and people skills. These investments will be instrumental in solidifying JLR’s position as an electric-first company by 2030.
The Halewood plant in Merseyside, UK, will be transformed into an all-electric manufacturing facility, while the Engine Manufacturing Centre in Wolverhampton will be renamed the Electric Propulsion Manufacturing Centre. These changes reflect the company’s dedication to an electric future, with the next-generation medium-size SUV architecture, Electrified Modular Architecture (EMA), becoming pure-electric.
“I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver to our modern luxury electric future, developing new skills, and reaffirming our commitment to be carbon net zero by 2039,” said CEO of Jaguar Land Rover, Adrian Mardell, in a statement.
JLR is also adopting a House of Brands approach, emphasizing the unique character of each brand, including Range Rover, Defender, Discovery, and Jaguar.
The first all-electric Range Rover will be available for pre-order later this year, with the first of three reimagined modern luxury electric Jaguars, a 4-door GT, set to be built in Solihull, UK. This new Jaguar will boast a power output greater than any previous model, a range of up to 700 km (430 miles), and an indicative price starting at £100,000.
As part of JLR’s Reimagine strategy, the company will maintain its flexible Modular Longitudinal Architecture (MLA) platform for the Range Rover and Range Rover Sport models, offering internal combustion engine (ICE), hybrid, and battery electric vehicle (BEV) options. This flexibility will allow JLR to adapt to varying market needs around the world as countries progress towards carbon net-zero targets at different paces.
JLR seems a bit late to the party announcing this investment now to fast-track its electric goals. Let’s see if they are able to execute its vision to shift to all-electric by 2030.
