Tesla increased its advertising expenditure by 37 times in 2023 compared to the previous year, as revealed in a joint analysis by MediaRadar and its newly acquired firm Vivvix. The data, focusing on the period from January 1, 2023, to February 29, 2024, highlights Tesla’s significant investment in advertising across various channels, including digital and […]
Back in March 2018, Tesla and SpaceX CEO Elon Musk deleted the Facebook pages of both companies, which about about 2.6 million followers each. Fast forward six years, and now Tesla is advertising on Facebook, plus Instagram, the sister company of the latter. According to ads seen on the web and shared by @SawyerMerritt, we […]
Tesla, known for its minimal advertising strategy, continues to make its foray into the advertising world. During the company’s annual shareholder meeting, CEO Elon Musk confirmed that Tesla would engage in “little advertising.” The move marks a shift from Tesla’s traditional reliance on word-of-mouth marketing for its electric vehicles and products. Tesal CEO Elon Musk […]
As Tesla faces slowing unit growth and implements price cuts that could potentially reduce its annual revenue by billions, investors are urging CEO Elon Musk to reconsider the company’s long-standing aversion to advertising. Major automakers like GM and Ford spend over $20 billion annually on media campaigns, while Tesla has traditionally relied on word-of-mouth and […]
Tesla CEO Elon Musk said during the company’s annual shareholder meeting in May the automaker would try a “little advertising”. We saw Tesla do exactly just that during its Electrify Expo booths in the U.S. and now we’re starting to see the company advertise with Adwords, Google’s advertising for search. Tesla is currently showcasing 18 […]
In 2020, there’s no shortage of advertising in our daily life. So when a major company decides not to advertise, it can be pretty surprising. Surprisingly or not, Tesla spent $0 in advertisements in 2019, according to a report by Tesmanian, sharing data compiled by Statista. This figure is compared to others like Hyundai, Lincoln, […]
